2025 Season
Luxury today is not confined to formality or tradition — it adapts to the rhythm of modern life. It is found in quality, versatility, sustainability, and a deep connection to culture and place.
Natural fur reflects these values. Long-lasting, renewable, and ever-transformative, it offers a material that not only endures but evolves with each generation.
With Furmark, the global certification system for natural fur, this material is transparently certified across its entire supply chain, ensuring responsibility and authenticity at every stage.
This campaign, shot exclusively in Athens, Greece, explores a bold new direction: Street Style. By placing Furmark-certified pieces in the heart of an urban landscape, it reveals how natural fur complements contemporary, everyday fashion while remaining firmly rooted in the principles of modern luxury.
