IFF Secures Exclusive Discount for Furmark Members

– Non-Furmark Brands Urged to Act Fast! -

Dear Furmark Partner,

We are delighted to announce that IFF is exclusively collaborating with the Hong Kong Fur Federation for the 2026 Hong Kong International Fur & Fashion Fair, taking place from 12th – 14th March 2026 at the Hong Kong Convention and Exhibition Centre.

Next year’s edition will run alongside the Asia Pacific Leather Fair, ensuring excellent visitor traffic and even greater exposure for your brand.

Why Exhibit in Hong Kong 2026?

• The Hong Kong International Fur & Fashion Fair is one of Asia’s leading platforms, strategically timed alongside the Asia Pacific Leather Fair to guarantee strong international buyer traffic.

• Hong Kong remains a hub for global trade, attracting visitors from China, Korea, Japan, Europe, and North America.

• With IFF and HKFF working together, the Furmark Pavilion will highlight certified, sustainable fur to buyers actively looking for traceable and responsible fashion.

• Dedicated promotion through IFF, HKFF, and international media will ensure maximum visibility for Furmark brands.

By booking through IFF, Furmark-certified brands will benefit from a unique and premium platform, including:

1. A dedicated Furmark-branded avenue with your own fully fitted 20 sqm booth.

2. The opportunity to showcase in a Furmark Fashion Show highlighting certified garments.

3. Participation in an IFF x HKFF seminar, positioning Furmark at the centre of industry dialogue.

4. An exclusive drinks reception for Furmark brands and invited guests.

5. Preferential pricing – book via IFF and secure your 20 sqm booth for just USD 6,500 (standard booth value USD 7,500).

Next Steps - The application form

Being part of the Furmark Avenue ensures your brand is positioned at the very centre of the fair, giving you far greater visibility than a stand-alone booth. In addition to direct access to international buyers, the pavilion will also receive dedicated promotion through IFF and HKFF channels, maximising exposure for your brand.

This is a limited-time offer for the booth price up until the 24th September 2025. The prices after this will then raise to $7,000. Spaces are limited and booths will be allocated on a first-come, first-served basis. A non-refundable deposit of USD 1,300 is required to secure per booth.

Special Thanks from IFF

The International Fur Federation wishes to extend its sincere gratitude to our partners and the newly elected HKFF board for making the collaboration with IFF possible. This achievement would not have been realized without the dedication, vision, and leadership of the newly elected Board, who since April 2025 have continued to guide and strengthen our shared goals.

We proudly recognize the following members of the Board:

  • Honorary Chairlady – Miss Rose Ko

  • Honorary Chairman – Mr. Wallace Wong

  • Honorary Chairman – Mr. Alva Choi

  • Chairman – Mr. William Sun

  • Director – Mr. Johnny Lau

  • Honorary Chairman – Mr. Eric Lau

  • Honorary Chairman – Mr. Wilson Chiu

  • Vice-Chairman – Mr. Andy Wong

  • Director – Mr. Cyril Wong

We are also honoured to be taking part in the official Gala Show, and we would like to extend our sincere thanks to Mr. Henry Lam (Vice-Chairman), HK Gala Show Committee, for his valued support and contribution in making this possible.

We are deeply appreciative of the continued commitment of all involved and look forward to building even stronger partnerships in the future.

Kiran Mahmood

Director of Finance & Global Events

International Fur Federation