Launch of the IFF 2026 Global Fashion Campaign

Dear Members and Friends,

We are delighted to announce the launch of the International Fur Federation’s 2026 global fashion campaign, Heritage and Slow Tradition.

Photographed at the historic Aljafería Palace in Zaragoza, Spain, the campaign brings together 15 brands from Greece, Spain, Hong Kong, the United Kingdom, Italy, Romania and Türkiye, alongside the top two winners of the Furmark Futures competition.

Featuring natural fur and natural shearling, the campaign celebrates heritage, craftsmanship and the enduring connection between generations, while presenting these materials through a contemporary fashion lens.

The full campaign is now available to discover across IFF’s digital channels and website: www.internationalfurfederation.com/global-fashion-campaigns/2026

A very special thank you to the Spanish Fur Association, Gobierno de Aragón and Turismo de Aragón for their generous support and sponsorship of the shoot.

We look forward to sharing the campaign with you and encourage our members and partners to support the launch across their own channels.

Media Contacts

Name: Kiran Mahmood & Mia Tiller

Email: Kmahmood@iftf.com & Mtiller@iftf.com

Website: www.InternationalFurFederation.com